What started off as a passion hobby during August 2020, Ru's Radiance beamed into existence on September 10th in the same year with the mission to create and deliver beautifully crafted bling products for lasting happiness.

Based in Porterville, California, Ru's Radiance aims to bring one's "dream bling to life!" to illuminate the beauty behind their unique personality.

Each product is lovingly handmade, rhinestone after rhinestone, by the Owner and Sole Product Creator of Ru's Radiance, Maritza Ruby Altamirano. With a background in business marketing and a heart inspired by her late father who was a hardworking entrepreneur himself, Maritza aspires to fulfill her small business dreams just like her father had the courage to pursue his.

Ru's Radiance dedication to bling is reflected in each and every product released, whether it be an original or custom. Customer satisfation and service is the core of our sparkle, guaranteed.